Not just a part of your routine. But a lifestyle.
As I Am is a haircare brand that creates products specifically designed to nourish, define, and celebrate natural curls, coils, and textured hair.
Shop Our Collection
Not sure where to start? We got you. Our collections are designed to match whatever your hair is dealing with. Whether you need deep hydration, frizz control, repair, or just an everyday refresh. Each collection was made to target your specific concerns, so you can find what works for you. Pick your vibe, find your routine, and let your hair do its thing.
Newsletter
Our newsletter is designed to keep college students in the loop with exclusive deals, new product drops, and quick hair care tips for busy routines. It’s designed to deliver value straight to their inbox while encouraging easy shopping and building a stronger with our As I Am brand.
“I honestly didn’t think it would make that much of a difference but I was so wrong. My hair feels so much softer after a few uses and it’s super manageable. Also, it didn’t cost me a ton of money, which is always a bonus.”
Maya Stanford
College Student at Bucknell University
Instagram Ads
Ads that are designed to feel real, relatable, and made for college life. From busy college schedules, to dry dorm air, each of our posts highlight easy, effective curl care that fits your routine. With clear calls-to-action like “Shop Now,” the goal is simple: help you achieve great hair days without the stress.
Disclaimer:
All materials presented are created solely for a class project and are not affiliated with, endorsed by, or representative of the official As I Am brand. Any logos, products, or brand references are used for educational purposes only.